A four-year sport management degree for athletics programs and operations.
This nationally-recognized, career-ready major integrates management skills and marketing concepts in sports, giving you the experience and expertise you need to join the third-largest industry in America.
Courses include:
- Intro to Sport Management
- Principles of Marketing
- Sport Information and Public Relations
- Managerial Principles
- Sport Facility Management
- Sport Marketing Management
- Athletic Administration
- Leadership and Ethics in Sport Management
- Sport Finance
- Legal Liabilities in Sport
You can explore paths in:
- Athletic Program Leadership
- Event Management
- Retailing
- Team Management
- Sports Journalism
You’ll graduate with the ability to…
- Understand one or more sports in-depth, including the psychological principles of sports, teamwork, the industry, and how sport functions in contemporary society
- Analyze connections between the worlds of business and sport, identifying opportunities
- Communicate effectively with players, coaches, fans, financial stakeholders, and the media
- Demonstrate understanding of the principles of sport management, including the areas of public relations, liability, facilities, financial management and budgeting, and the purchase, care, and security of equipment
